UMN CDC Invites Students to Find the Key to Transferring Tiktok Content Messages into Selling Points with Jet Commerce

Material presentation by Freddy Chandra, Vice President for Brand Manager of Jet Commerce (Doc. UMN)

TANGERANG – UMN’s Career Development Center (CDC) held a webinar with Jet Commerce (13/7/2023). Inviting students to find the key to turning TikTok content messages into selling points by being more creative with the TikTok ecosystem. 

The current situation forces us to switch and maximize online platforms. However, just being present is not enough to be able to create sales conversions. It takes a unique strategy in communicating and delivering messages (branding) to achieve maximum results on an e-commerce platform.

Freddy Chandra, Vice President for Brand Manager of Jet Commerce, was the speaker in the webinar, unpacking tips on creating strategies, understanding features & algorithms, and delivering the right key messages to the latest potential of live streaming and content, especially on TikTok social media. 

Based on research conducted by the Jet Commerce team, Freddy said, “TikTok has expanded its base to include a large number of users with average growth over the past 4 years of 18.7% or the equivalent of 108.7 million additional users each year.”

TikTok ecosystem that can be utilized by students (Doc. UMN).

To optimize the existing potential, Freddy said that students could use at least five Tiktok ecosystems to increase account visibility and reach a wider audience: short videos, live shopping/streaming, affiliate marketing, showcase, and seller center/assortment management. 

Choosing the proper use of the “TikTok ecosystem” combined with the help of several TikTok features such as adding music, transitions, movements, text, emojis, and incorporating strong brands and personal branding can become a content pillar in video production to keep up with existing trends. 

User habits continue to change, making TikTok one of the leading social media to find inspiration for shopping for its users, no longer just watching short videos. This can be caused by the activities of TikTok creators, and sellers have the power to shape new consumer behavior and cause changes in user algorithms. 

As young people, students have the potential to become content creators who can change the consumer behavior of TikTok users or create virtual communities of fans of certain content. Freddy added, “Content creators have a strong fan base and identity to present themselves to viewers through content, both from the way they are presented, and content specialization.”

Strong personal branding and specialization of the content produced make it easier for students who want to become content creators to have their own audience segmentation, considering that TikTok’s algorithm adapts to each user. 

Before ending the session, Freddy divulged the live streaming cheat code that can be followed, starting from having original content, a strong identity both from visuals and content created, product knowledge, and a Unique Selling Point (USP) of the product and content offered so that it differentiates from competitors, consistency in building interactions with the audience, and making some interesting promotions. 

To conclude the session, Hendry from Jet Commerce invited UMN students for a virtual office tour to see the live-streaming activities of their partner brands. 

By Bernadia Anggita Aryani | UMN News Service

English translation by Levina Chrestella Theodora

Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara. www.umn.ac.id