Students, Here are 6 Digital Talent Skills that The Industry Needs!

Tangerang – The development of the times has made many companies and organizations realize that digital skills are essential. So, it requires early preparation for fresh graduates who become digital talents needed by the industry to help realize information and data in Indonesia. 

There are high qualifications in the digital era that make prospective digital talents, namely fresh graduates, begin to deepen their expertise and expand their experience to hone their skills. 

This is in line with the statement of Minister of Administrative Reform and Bureaucratic Reform (Menpan-RB) Abdullah Azwar Anas revealed that the recruitment of State Civil Apparatus Candidates (CASN) would be opened in 2023 which will be fresh graduates, Diploma (D3), bachelor’s, and master levels will be very high qualifications because the government prioritizes digital talents who are literate with future technological developments, to fill the places needed by ministries, institutions and regions.

“We prioritize fresh graduates who are digital talents. Later, these fresh graduates will be highly qualified to fill the places ministries, institutions, and regions need. So the 2023 recruitment accommodates non-ASN friends who have served the country and fresh graduates,” explained Minister Anas, quoted from the Kemenpan RB website.

As a form of preparation, DQLab Multimedia Nusantara University recommends a list of combined soft and hard skills competencies that need to be possessed to become a digital talent:

1. Mastering Programming Language (Coding)

Programming language is an important skill and can increase the next level of a career in the digital era. The increasing use of Big Data in the industry also encourages most companies to open job vacancies with qualifications, namely mastering programming languages. Coding can help open new opportunities and analytics based on data effectively and efficiently. 

Digital talents in the industry often use several programming languages in coding, such as R, Python, and C++. Coding languages are fundamental in web development in an organization or business. Some foundations of coding languages to create a website are HTML, CSS, and JavaScript. Now, programming languages (coding) can be learned by various educational backgrounds independently, or you can join a series of intensive online & offline courses.

2. Critical Thinking 

Besides requiring technical skills, gaining insights from Big Data requires critical thinking to help analyze the data through observation. This can also help develop strategies and solutions that make sense and avoid bias. 

Strong critical thinking can also encourage self-creativity and new ideas the industry needs. So, as a digital talent, you can help solve problems and open new perspectives that can be used as long-term innovations.

3. Communication Skills

Besides having critical thinking skills, another soft skill needed by industries in the digital era is having good communication skills, and establishing communication with external parties is very important. 

This is due to changes in how we communicate. Considering that almost all communication activities can be done digitally, good digital talent can communicate well and effectively when delivering messages. 

4. SEO and Social Media Marketing Skills

SEO and social media marketing techniques are two marketing strategies that are most often used by various lines in the industry. The reason is that these two strategies have a significant impact, especially for the industry to run campaigns and increase visibility & sales online.

Site optimization is essential for every company, so it requires someone who has SEO skills to help research keywords and ensure the company’s website can appear in the top search engines. Meanwhile, social media marketing strategies are applied to increase engagement rates with target audiences by producing engaging content per company goals. 

5. Data Design & Visualization

Digital services or websites will require an adequate user interface to make the customer experience in using these digital services more attractive and effective. Another skill needed by digital talent is data design and visualization. 

A designer can visualize complex data to help make important business decisions because the data that has been analyzed will be useful for stakeholders to receive new insights. Designers often use tools such as Tableau and Power BI to analyze and visualize data.

6. Data Analytics

Digital transformation creates new and better processes, products, services, and businesses than before. 

Data Analytics has become an important and impactful role because it can help a company or business understand customer data, identify insights from data, and optimize service operations.

By having strong data analytics skills, being a digital talent is a very promising form of skill investment in the future until 2025. 

To prepare and upskill data analytics, DQLab, as a Data Science online course, provides a variety of data analytics learning classes for beginners and even non-IT students. More information on learning Data Science with Data Analyst Bootcamp can be accessed through https://dqlab.id/live-class.

by Agnes Nurlisa | DQLab

English translation by Levina Chrestella Theodora

Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara. www.umn.ac.id