Female Daily Goes To Campus With Innisfree: Preparing for Mindvesment and Skinvesment in the World of Work

Doc. Marketing Communications UMN

TANGERANG – On April 11, 2023, Female Daily returned to UMN with the Female Daily Goes To Campus activity. This time, together with Innisfree, Female Daily shared things that students need to prepare before entering the world of work.

Female Daily is a digital platform focused on beauty and lifestyle established in 2005. At first, Female Daily was only a blog, and it has continued to grow until now with over one million subscribers on its YouTube channel, and over 990 thousand people are FD Members. Female Daily itself has three other regular events besides Female Daily Goes To Campus, namely FD X Beauty and Best Of Beauty Awards which are always awaited by FD Members.

This time, the Female Daily Goes To Campus talk show with Innisfree was divided into two sessions. The first session invited speaker Hanifa Ambadar, CEO of Female Daily, and continued with the second session with Arinda Kristie, the Editorial in Chief of Female Daily.

Hanifa started the talk show session by discussing the importance of Mindvesment. “Mindvesment is Mind and Invest, meaning investing in ourselves, our skills, our knowledge. Uur knowledge is much more important. If you invest in finance, the risk is high, but investing in yourself is something no one can take away from you.”

Hanifa Ambadar, CEO of Female Daily Network (Doc. Marketing Communications UMN)

Hanifa also believes that investing in ourselves is a very meaningful gift for ourselves. According to Hanifa, the investment can start with small things such as learning new skills, new languages, exercising, etc. 

“Why is it important? because if we learn new things, it becomes a self boost of confidence to ourselves. Besides, learning new things can also establish networking. For example, you want to start exercising, you come to the gym and are able to meet new friends, establish communication until finally networking is formed, connection is everything now, especially later in the world of work,” Hanifa said. 

In addition to discussing the importance of investing in yourself, Hanifa also shared what preparations are needed when entering the professional world. According to Hanifa, your work attire also needs to be prepared. In addition, it is also necessary to estimate the transportation and mileage (from your house to your workplace). The last thing is to research the employees in the company to establish good communication and avoid awkwardness on the first day of entering the workforce. 

The second session of the talk show was continued by Editorial in Chief of Female Daily, Arinda Kristie, with the topic of Skinvestment.

Arinda revealed that the use of skincare is an important thing that is routinely done, not only for women but men as well.

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“In my opinion, our skincare is an achievement for ourselves. By doing skincare, we have time to appreciate ourselves and become a place for me time, of course.”

Arinda then shared some tips and tricks that can be followed before applying makeup. 

“Before makeup, the key is skincare. So before using makeup, make sure your face is clean and you have used your skincare so that the makeup sticks better to your face and your makeup will become more flawless,” Arinda concluded. 

By Ghina Salsabila | UMN News Service

English translation by Levina Chrestella Theodora

Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara. www.umn.ac.id