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Digital marketing and its college majors. Photo by rawpixel.com at Freepik
What is Digital Marketing? As the name suggests, digital marketing is a strategy or effort to promote a product or service through all kinds of digital media, either using the internet or other interconnected networks. As we can see in recent times, more and more people are buying goods or services through digital media. The 59.5% of Internet users worldwide have fueled the growth of e-commerce platforms and other online transactions. Not surprisingly, digital marketing has become a very effective way of marketing.
Many companies have begun to give a larger portion of their advertising budget to the digital world. They maximize their advertising campaigns there.
The popularity of digital marketing opens up many new job fields that are in contact with this realm. The career opportunities are also wide open. No wonder more and more students want to become reliable and competent digital marketers in their field.
Professionals who work in digital marketing have the potential to earn high salaries. The average salary of digital marketers is IDR 7,100,000. However, this goes back to the digital marketer’s industry, company, and position.
College Majors for Digital Marketers
So, what majors can students take if you want to become a digital marketer? Here are 4 college majors worth considering if you want to enter the world of digital marketing.
Management
In digital marketing, mastery of business knowledge is also needed to improve company performance, including in terms of increasing sales. That is why, before jumping into the digital industry, you must also study in a business-related program such as Management. In a management study program and learning about digital business processes and strategies, you will be able to learn to analyze the market, determine the target market, and develop strategies until, finally, your company’s products can attract consumers in that target market.
Career prospects: Digital Marketing Manager, Business Consultant, Product Marketing Manager, Sustainable Business Planner, Business Management Analyst.
Also read: Complete! 25 Digital Marketing Terms Marketers Need to Take Note.
Information Systems
You can learn the combined science of information technology and business in Information Systems. You will learn to create and build systems that can be used by companies in managing a business. Then, through the data obtained, you can learn how to analyze, process, and visualize it to be considered by business management in making decisions in the company.
One of the best A-accredited private universities, Universitas Multimedia Nusantara, has a major in Information Systems. In this major focusing on big data, you can choose several specializations, such as Big Data Specialist, IT Governance Specialist, Enterprise Planning Specialist, and Database Specialist.
Career prospects: Information System Specialist, Big Data Specialist, IT Governance Specialist, ERP Specialist, Database Specialist.
Informatics Engineering, Information Systems, and Computer Engineering
Talking about the digital industry, it will indirectly intersect with the world of programming. So, if you want to be involved in the digital industry, the majors that have the most direct contact are majors related to computers and technology, such as Informatics Engineering and Computer Engineering.
By taking one of the majors above, you will better understand the programming language that is the capital for a career in the digital industry. This is because you can also create innovations in addition to ensuring the system runs well.
Career prospects: Programmer, Computer Systems Analyst, Web Developer, Software Developer, Front End Developer, Full Stack Developer, Back End Developer, Database Administrator, Quality Assurance.
Communication Science
Communication Science is one of the majors that will equip you with important ammunition as a digital marketer. In this major, you will not only learn how to communicate with other people. In addition, you will also learn how to create marketing plans and how to present the right content that is liked by the target market.
That’s why communicating and conveying ideas is an important skill and is one of the tips of the wave in digital marketing. Companies need suitable intermediaries and mediums to convey their products and services to consumers precisely and creatively.
Career prospects: Marketing Management, Telemarketer, Content Writer, Copy Writer, Email Marketer.
Also read: Students Can Utilize Data-Driven Digital Marketing for Social Media.
These are the definitions and 4 college majors you can choose if you want to enter the world of digital marketing. Are you interested in enrolling as a student majoring in Management, Information Systems, Informatics, Computer Engineering or Communication Sciences at UMN? Access the information and registration here. You can also email [email protected] to ask about your preferred major. Let’s join and start your future career with UMN!
Sources:
Writtern by Grace Natali | UMN News Service
English translation by Levina Chrestella Theodora
Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara. www.umn.ac.id
