TANGERANG – COVID-19 has impacted people’s lives globally in many aspects, one of them is the decline of the global economy. The pandemic changed business processes and consumptions which is shown by the shift of offline shopping to online shopping transactions. This change should also be seen as an opportunity, businesses must adapt and utilize this opportunity with the help of technology.
Therefore, aiming to explore the technological innovation in business strategies during the pandemic, multiple universities across Indonesia collaborated and conducted The 4th International Conference of Economics, Business, & Entrepreneurship (ICEBE 2021). The universities involved are Multimedia Nusantara University (UMN), Lampung University (UNILA) as the hosts of the conference. Also supported by Malahayati University, and Bhayangkara Raya Jaya University. The conference was held virtually on the 7th of October 2021, themed “Reshaping Business Strategy Through Technological Innovation From Post Covid-19 Recovery”.
“I think this conference will give us an opportunity to learn and discover more on how to thrive in this pandemic,” said Dr. Nairobi, S.E., M.Si, Dean of Economics and Business faculty in UNILA during his opening remarks.
In this conference, two keynote speakers Prof. Prashanth N. Bharadwaj, Ph.D from the Department of Management and Dean’s Associate, Eberly College of Business and Information Technology, Indiana University of Pennsylvania. And Dr. David Tereladze, from The Department of International Economics and International Corporate Finance. Saint-Petersburg, Russia. They discussed their research related to the theme of the 2021 ICEBE conference.
Also, academics are given the chance to present their papers and research according to the sub-themes provided which are:
The conference also awarded 5 best papers and 5 perspective papers from the submissions. All accepted papers will be published in Scopus Indexed Proceedings in Economics, Entrepreneurship, Management. 2 papers from UMN was selected, which are:
Dr. Ninok Leksono, M.A, the Rector of UMN expressed his happiness that many academics displayed intellectual resilience in these hard times where they are still motivated to write papers.
“This to me is amazing. In addition to strength, you have adapted very well to the pandemic. Believe it or not, that is the key element of Charles Darwin’s theory of evolution which mentions that those who survive are not the strongest species but the most adaptive,” said Dr. Leksono.
By Levina Chrestella Theodora | UMN News Service
Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan | International Program, di Universitas Multimedia Nusantara. www.umn.ac.id