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ICEBE 2021 (dok. UMN)
TANGERANG – COVID-19 has globally affected people’s lives in many aspects, one of which is the global economic downturn. The pandemic has changed business processes and consumption patterns as indicated by the shift from offline to online shopping transactions. This change should also be seen as an opportunity. All businesses should adapt and take advantage of this opportunity with the help of technology.
Therefore, in order to explore technological innovations in business strategies during the pandemic, several Universities of Indonesia collaborated and held The 4th International Conference of Economics, Business, & Entrepreneurship (ICEBE 2021). Among the universities involved in this collaboration were Multimedia Nusantara University (UMN) and Lampung University (UNILA) acting as the host of the conference. This conference was also supported by Malahayati University, and Bhayangkara Raya Jaya University. ICEBE 2021 will be held virtually on October 7, 2021 taking “Reshaping Business Strategy Through Technological Innovation from Post Covid-19 Recovery” as the theme.
“I think this conference will give us an opportunity to learn and to discover more about how to grow in this pandemic,” said Dr. Nairobi, S.E., M.Si, Dean of the Faculty of Economics and Business of UNILA in his opening speech.
ICEBE 2021 (dok. UMN)
In this conference, the two main speakers, Prof. Prashanth N. Bharadwaj, Ph.D of the Department of Management and Dean’s Associate, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, and Dr. David Tereladze, of the Department of International Economics and International Finance Company, Saint-Petersburg, Russia. They discussed their researches related to the theme of the 2021 ICEBE conference.
In addition, academicians were given an opportunity to present their papers and research in accordance with the provided sub-themes, namely:
- Finance, Accounting, Economics, and Sustainable Development;
- Marketing, Communication, Service Industry, Hospitality and Tourism;
- Human Resources, Logistics, and Operations Management;
- Digital Innovation, Digital Transformation Business, E-Business, and Technopreneurship.
ICEBE 2021 (dok. UMN)
This conference also gave appreciation for 5 best papers and 5 perspective papers from all submitted papers. All accepted papers will be published in the Scopus Indexed Proceedings in Economics, Entrepreneurship, Management. Two papers submitted by UMN were successfully selected, namely:
- (Best paper) Davin Ongkadinata, Yosef Budi Susanto, and Rismi Juliadi. “Increasing Consumers’ Intention to Buy Clothing Products Online through Improved Technology during the COVID-19 Pandemic”.
- (Perspective paper) Eric Darson, Yosef Budi Susanto, and Rismi Juliadi. “Improved Technology Features to Increase Continuance Intention in Sakuku Applications”.
Dr. Ninok Leksono, M.A, Rector of UMN expressed his happiness because many academics have shown intellectual toughness in these difficult times as they are still motivated to write papers.
“For me, this is amazing. You have adapted very well to the pandemic. Believe it or not, that’s the key to Charles Darwin’s theory of evolution which states that it’s not the strongest species, but the most adaptive, that survives” said Dr. Leksono.
By Levina Chrestella Theodora | UMN News Service
Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan | International Program, di Universitas Multimedia Nusantara. www.umn.ac.id
