KAMISharing: Utilizing Reels, TikTok for Digital Marketing

KAMISharing Utilizing Reels and TikTok for Digital Marketing. (Dok. UMN)

TANGERANG – In addition to entertainment, Instagram Reels and TikTok can also be used for digital marketing. The Alumni Family of Multimedia Nusantara University (KAMI UMN) held a live broadcast of KamiSharing on Instagram @kami_umn entitled “Digital Marketing Hacks 4.0: Through the Reels & TikTok” on Thursday night (09/09/21). In this 3^rd episode of KAMISharing, KAMI UMN invited Moses Natadirja who is an alumni of UMN’s Management 2013 and a Digital Strategist of Nufolder Creative and Digital Agency.

Broadly speaking, Moses defines digital marketing as an activity to create demand and interest through digital. He said that there are lots of tools to do digital marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), paid media, social media marketing. On this occasion, Moses explained more about social media marketing, especially Instagram Reels and TikTok with their short video characteristics.

Moses revealed that fans of short video platforms are currently mushrooming. Therefore, he said, this could be a business opportunity to reach a wider audience. However, Moses also emphasized to keep identifying the target audience first so that the media used to reach the target audience is right on target.

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“This target audience is the core of all activities you do. For example, if I am at work, the main question is, ‘Who is this target audience?’ Because not all target audiences have the same behaviors. All media are appropriate, but it depends on the depth of the research you conduct on your audiences’ behaviors,” said Moses.

To take advantages of Reels and TikTok, Moses shared some tips: first, attract the attention in the first 3-5 seconds of the video so that the audiences watch the video further; second, cutting long videos into several parts so that the audiences are interested in following the continuation of the content; third, determine the minimum target audience for watching videos, which is 25-50% of the total duration of the video. Moses explained that the purpose is to give a signal to TikTok and Reels that the uploaded content is of the quality because the audience wants to watch up to half of the total duration of the video. The last tip, Moses also said that to keep up with the latest trends on Instagram Reels and TikTok. He also reminded to keep consistent and patient in developing content exposure on these two platforms.

“When you cherish your moment, build your brand, [you will] be more familiar with your products, more familiar with your audience, what their problems are, and what products can solve their problems. And you will enjoy the journey of building your brand or product,” Moses concluded.

by Melinda Chang | UMN News Service

Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan | International Program, di Universitas Multimedia Nusantara. www.umn.ac.id