Let’s be real — technology is changing the way companies do business. From analyzing customer behavior and crafting marketing strategies to managing finances and making big decisions, data and tech are now part of everything.

And that’s exactly why so many prospective students ask, “If I choose Management or Accounting at UMN, will I also have to learn AI, data analytics, or coding?”

Totally fair question. A lot of people assume that tech stuff is only for Informatics or Engineering students. But here’s the thing — today’s business world also needs graduates who actually understand and know how to use technology in their work.

So, how does UMN’s Faculty of Business curriculum answer this need? Let’s break it down.

Why Do Business Students Even Need to Understand AI and Data?

Back in the day, business decisions were mostly based on experience or gut feeling. But now? Companies are relying more and more on data to guide their strategies.

For example, businesses use AI to predict market trends, analyze consumer habits, and boost operational efficiency. Finance teams use tech to process data faster, while marketing teams use data analytics to figure out how well their campaigns are actually performing.

What does that mean for you? It means Management and Accounting graduates can’t just understand business theory anymore. They also need digital literacy — so they can work effectively and make smart decisions in a constantly evolving business environment.

So, Do Management or Accounting Students Have to Learn Coding?

Short answer: No.

UMN’s Faculty of Business isn’t trying to turn you into a programmer or software developer. That’s not the goal. The main focus is still on business, management, and accounting. Technology is introduced as a tool — something that helps students understand how companies use AI, data, and digital systems to solve business challenges.

In other words, you’re not learning to build apps. You’re learning to work alongside technology and use it to make better decisions.

What About Data Analytics?

In the modern business world, data is one of the most valuable assets a company has. Businesses collect all kinds of information — customer data, sales figures, market conditions. But that data is only useful if you know how to analyze it properly.

That’s why understanding and interpreting data has become such an important skill for both Management and Accounting graduates. Through data analytics, students learn to spot patterns, identify opportunities, evaluate performance, and support more objective decision-making.

And honestly? This is exactly why analytical skills are becoming more and more in demand across industries.

Why Does the Business Curriculum Keep Up with Tech Changes?

Here’s the thing — digital transformation isn’t just happening in tech companies. Almost every industry is going through it.

A manager needs to understand how AI can boost team productivity. An accountant has to be able to work with digital financial systems. An entrepreneur needs to know how to use data to spot market opportunities.

That’s exactly why UMN’s Faculty of Business has built a curriculum that doesn’t just teach business theory — it also equips students with competencies that are actually relevant to today’s tech-driven world.

The goal? To produce graduates who can think strategically, make data-driven decisions, and adapt to the ever-changing business landscape.

With this approach, students don’t just learn what’s happening in the business world — they also learn how to use technology to create solutions and innovation that add real value.

So, Does Technology Replace Business Skills?

Actually, it’s the opposite.

Technology helps speed up processes and provides more accurate information. But business decisions still require human judgment — analyzing situations, weighing risks, negotiating, understanding customer needs, and figuring out the right strategy.

That’s why companies are still looking for graduates who have a solid combination of business knowledge, critical thinking, and digital literacy. These are the competencies that are increasingly sought after in today’s job market.

The Bottom Line

Yes — Management and Accounting students at UMN will be introduced to AI, data analytics, and digital technology as part of their business education. But the goal isn’t to turn them into programmers. It’s to equip them with the ability to use technology to support analysis and business decision-making.

At UMN’s Faculty of Business, students are prepared to become future business leaders who don’t just understand theory — but can also adapt to technological change, use data strategically, and create solutions that are relevant to industry needs.

Still unsure? Don’t hesitate to chat directly with UMN’s Education Consultant (EC). The EC team is ready to help you understand the differences between each study program, explain the curriculum, and give recommendations that match your interests, abilities, and career goals. [Contact EC Here!]

English translation by Levina Chrestella Theodora

Kuliah di Jakarta untuk jurusan program studi Informatika | Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen | Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara.