
UMN Strengthens Entrepreneurial Spirit Through Entrepreneurship Week 2026
April 29, 2026

Group photo of the best graduates from study programs, the university, and Cendikia Utama. (Doc. UMN)
ICE BSD, Saturday (25/04/26) – Universitas Multimedia Nusantara (UMN) has once again held its 30th Graduation, a significant milestone marking the graduation of students ready to face the increasingly dynamic challenges of the professional world. Through this moment, UMN continues its commitment to producing graduates who are adaptive, innovative, and globally competitive.
At this 30th Graduation, UMN graduated 678 students. These graduates have completed their academic journeys and are ready to step into the professional world equipped with industry-based competencies, mastery of technology, including the integration of Artificial Intelligence (AI), and an understanding of global issues and sustainability.
Dr. Ir. Y. Budi Susanto, M.M., as Chairman of the Senate of Multimedia Nusantara University, stated that today’s graduates face increasingly complex challenges, ranging from a competitive global economy to rapid technological disruption, particularly Artificial Intelligence (AI).

Graduation speech by Budi Susanto, Chairman of the UMN Senate. (Doc. UMN)
“Today’s graduates face two major challenges simultaneously: economic conditions that make job competition increasingly tough, as well as changes in the skills landscape due to technological developments, especially AI. Therefore, mastering AI is important to increase productivity,” he said.
Furthermore, he emphasized that technological developments go hand in hand with greater industry attention to sustainability.
“In addition to mastering AI, graduates also need to understand sustainability aspects. Currently, more companies are applying sustainability principles in their business processes, thereby requiring talent with green skills. UMN graduates are expected to master both fields to meet future industry needs,” he explained.
Budi also affirmed that, amidst rapid technological development and increasing demands for sustainability, graduates’ excellence is determined not only by technical skills but also by the strengthening of human skills.
“To remain relevant, graduates must have beyond-AI abilities, namely human skills such as communication, collaboration, critical thinking, creativity, innovation, empathy, and good character,” he added.
According to him, the combination of technological mastery, understanding of sustainability issues, and the strengthening of human skills is key for graduates to adapt and excel amid rapid industrial change. He also reminded that the learning process does not stop at graduation but must continue alongside the dynamics of the workplace.
“Graduation is not the end of the learning process. Graduates must be adaptive, agile, and become lifelong learners, and continue to build networks to thrive in the professional world,” he concluded.

Angelika, keynote speaker at UMN’s 30th Graduation. (Doc. UMN)
The keynote speech at UMN’s 30th Graduation was also delivered by Angelika Saraswati, a UMN Journalism alumna who is currently the Founder of Asarasa Studio and the Product Owner at EwasteRJ Indonesia. Angelika focuses on her mission to share sustainable initiatives through creative works continuously.
“I started getting involved in the world of social media during the COVID-19 pandemic, when all activities were done at home. From there, I started thinking, ‘What can I do?’ I was moved to start creating content on my personal account @bersamangie, which mostly discusses household waste management and repurposing waste into new products,” Angelika said.
Starting from keeping herself busy by creating content, Angelika’s career journey began—and it didn’t stop there. Angelika also revealed how her ideas continued to develop throughout her career, leading her to get involved in sustainable product innovation, such as repurposing plastic bottles into accessories.
“Throughout my career journey, I have continuously been involved in raising awareness about waste, from plastic to electronics. I channel these efforts by joining non-government organizations, conducting workshops with schools and universities, participating in exhibitions, and engaging in various other activities,” Angelika added.
Through all the experiences Angelika has gone through, collaborations began to come her way. Angelika notes that more and more major brands are paying attention to sustainability. Well-known brands that have collaborated with her include Indonesia & Jakarta Fashion Week, Prambanan Jazz, and WWF Indonesia.
“From there, I started thinking about developing Asarasa, where we transform creativity into sustainable works by processing waste into new creations. I believe that through small steps, we can make a big impact and inspire others to take action as well,” she explained.
Angelika left a message for UMN graduates: never consider small things trivial, because from there, great journeys begin. Angelika also emphasized the importance of building connections and continuing to collaborate with various parties.
By Patricia Valencia | Public Relations Officer
English translation by Levina Chrestella Theodora
Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara.




