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UMN students won 1st place in the Ciputra University Sociopreneur event, which was held from Tuesday (22/04/2025) to Saturday (26/04/2025). (Doc. UMN)
Tangerang—Three students from the Faculty of Communication Sciences, Universitas Multimedia Nusantara (UMN), won 1st place in the Ciputra University Sociopreneur event, which was held from Tuesday (22/04/2025) to Saturday (26/04/2025). The three students were Triosan Molo, Audrey Aurantica, and El Fide Glory Nafiri Atmodjo.
They joined a team and made a business prototype called “Orinature.” The prototyping was also accompanied by a number of UMN lecturers, namely Kristina Nurhayati, Fifthya, and Irwan Fakhruddin.
“Orinature is a sociopreneur business built by Audrey, Glory, and Triosan from the Faculty of Communication. We aim to help villages in tsunami-prone areas and reintroduce the culture of herbal medicine that the current generation has long abandoned. By selling jamu concoctions in glass bottles and packaged as attractively as possible to attract urban residents as well as the current generation,” Audrey said when interviewed by UMN News Service on Monday (28/04/2025).
Audrey also said that the business idea’s emergence was inseparable from research conducted during a visit to Situregen Village, located in South Lebak.
“When doing research in Situregen Village, we found that there is a lot of potential that can be developed. Starting from the existence of the Cinta Bumi Hijau farmer women’s group, and then there is also the Kiarapayung Cooperative,” Audrey said.
A group photo session at the event. (Doc. UMN)
The meeting then sparked the idea of creating a jamu business that works with the female farmers’ group. From there, Audrey and her friends tried to promote herbal medicine in a more youthful and relaxed style.
“There are three variants of products from Orinature, Herbaforce, to strengthen stamina. Then there is Throatonic to relieve inflammation, and also Slimsalabim to help destroy body fat,” she said again.
The hope is that this business can reintroduce herbal medicine to the realm of young people and also have a positive impact on Situregen Village so that they can be financially independent when facing uncertain situations.
The business idea then succeeded in delivering Audrey and her team not only won 1st place but also the Best Booth, Best Impact, and Best Prototype awards. UMN Communication Science lecturer Kristina Nurhayati, who also accompanied the UMN team, hopes that this achievement can motivate other students to be more courageous in their work.
“Hopefully, the results that you get can motivate other students to dare to work better, maximizing their potential, not only at the national level but also at the international level,” Kristina told UMN News Service.
By Putu Wiena | UMN News Service
English translation by Levina Chrestella Theodora
Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara.
