UMN Welcomes the Arrival of Universiti Sains Malaysia

Welcoming speech from Dr. Ninok Leksono. (Doc. UMN)

Tangerang – UMN warmly welcomed Prof. Dr. Jamilah Hj Ahmad, APR, FIPR., the representative of the School of Communication Universiti Sains Malaysia (Universiti Sains Malaysia) on (29/07).

After a year of cooperation, USM Representative Professor. Dr. Jamilah Hj Ahmad, APR, FIPR., came to UMN for 11 days. Welcomed by Dr. Ninok Leksono, M.A., the Rector of UMN. UMN has been collaborating with USM since 2022, and this year is the first time representatives from USM have come directly to UMN.

This visit program will be held from September 28th to October 8th. Professor Dr. Jamilah Hj Ahmad will also teach several classes in the communication program during her visit. In addition, on October 6, she will also socialize with the community in Curug Sangereng, one of the “UMN Assisted Villages” organized by LPPM UMN.

Jamilah wanted to share academic knowledge with UMN students and lecturers in the first meeting. She wanted to share with students how we must be aware of using social media today and communicating on social media.

“Social media plays a crucial role, especially for the younger generation. The communication strategy is to provide information to the younger generation so that they are more aware, think first before speaking and typing,” Jamilah said in the meeting.

So, for her, communication is not just about learning about communication but what is in communication itself. On (02/10), she also held a workshop with communication material discussing “Applied Research Method for Corporate Philanthropy.”

Presentation by Professor. Dr. Jamilah Hj Ahmad, APR, FIPR (02/10). (Doc. UMN)

Corporate Philanthropy is a corporate action that contributes to non-organizations through donations. There are several types of philanthropy, such as donations, volunteering, sponsorship, NGO assistance, etc. She also shared about three important things in Philanthropy Research.

“Philanthropy itself, affinity we want to do research because of love, and the third is capacity, which is an indicator of the fulfillment of the content we do,” Jamilah said in her workshop.

In addition, this Philanthropic Research can help the media solve problems so that people can be critical of it. This research is important because we can measure impact, provide evaluation, or ensure impact in every activity.

By Rachel Tiffany Tanukusuma | UMN News Service

English translation by Levina Chrestella Theodora

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