Communication Studies and The Career Prospects

Directly related to life, the communications department continues to grow and has many enthusiasts. (source: pexels)

Communication Studies and The Career Prospects. Communication studies is one of many universities’ favorite social science majors. This ability is considered closely related to everyday life, so it continues to grow and is always needed. In the last 2021 SBMPTN registration, Communication Science became one of the favorite majors with the most registrants in several PTNs. In addition, this department has also flooded applicants in several private universities in Indonesia.

Because it is always a favorite, stiff competition, of course, occurs. For those of you who plan to major in Communication Studies, it’s a good idea to learn about this significant first. The goal is to be better prepared to face the competition. Come on, get to know more about this communication science major!

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What is Communication Studies?

Communication studies is a science that studies messages effectively from the sender of the message to the message’s recipient through various platforms. In this department, you will research communication at multiple levels, from an individual, media, advertising/publicity, intercultural communication, to social media communication.

From this, communication studies will develop into several study concentrations such as Public Relations, Marketing Communication, Advertising (Advertising), Performing Arts Communication, Communication Management, and so on.

When you enter the Communication Studies study program, you will usually be directed to take a specialization. However, each campus has different interests. Graduates of the Communication Science study program will get a Bachelor of Communication Science (S.I.Kom) degree.

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Why should you major in Communication Studies?

As a science that is timeless and timeless, communication science is an ability that is needed wherever a person is. In addition, their flexibility makes these graduates almost available and required for all lines of business. Still not sure? Let’s take a look at some of why you should choose a communications science major.

• Proficient in oral and written communication

If writers generally have advantages through written sentences, then communication science graduates excel in writing and oral. Graduating from the Department of Communication Science is guaranteed to have excellent writing, speaking, and listening skills. It’s a complete package.

• Wide range of career options

Job prospects in the media world are wide open for Communication Studies graduates, ranging from television, radio, and newspapers to digital media, requiring a Bachelor of Communication. But not only the media but almost all lines of business also need this skill.

• Many companies need you!

Communication Studies graduates are also needed by companies, especially in the public relations division. PR in the company has a vital role as the company’s spearhead in communicating with other parties. In addition, the marketing division also requires Communication Studies graduates, you know.

• You are ready to go global!

With the world’s condition becoming increasingly globalized and interconnected, communication is becoming more important and relevant by the day. As a communications science graduate, you will stand out among the pool of applicants, but you will also have the skills to advance your career and be a valued asset everywhere.

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What is Learned in a Communication Studies Major?

Starting the first year of college, you will study major general subjects, the foundation of communication science. The courses include Introduction to Communication Science, Mass Communication, Communication Psychology, and Communication Sociology. Then usually, in semester 3, you can choose a major or specialization according to your wishes. The choice of this major will vary depending on the university.

Each interest will learn different things. The purpose of this specialization is so that you can focus on having one specific skill. In the public relations major, you will learn how to shape and maintain a company’s good image. While in marketing, you will learn how to form a marketing strategy for a product to sell well. Advertising is the one who plays a role in packaging the marketing strategy. And Broadcasting will learn how to present exciting and valuable messages in mass media.

In communication, the ability to speak is one of the basic skills that every student must possess. So what if you feel pretty quiet? Take it easy, and your public speaking skills will be honed along with lecture assignments that require you to get out of your comfort zone all this time.

Besides studying theory, the department of communication science is also known for its various exciting practices. The internship scope that you can do is quite broad, ranging from management and production of television, and radio, to print media.

Your challenge as a communication child is that you must always be creative. Almost every course requires you to generate innovative ideas such as writing news, making films, designing product covers, etc.

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What should be prepared to apply to Communication Studies?

How are you interested in choosing communication science as a college major? Also, make sure you master the following things because the challenges of this major are not simple. You have to want to get out of your comfort zone. What do you need to prepare to enter the communication science primary?

• Open-minded

You will be faced with changing trends, news, and situations. Assignments will also dwell on creative things that require an open mind to complete. The ability to receive and process information is needed in this department.

• Be a People Person

Humans are one of the essential objects in communication science, so those who are still anti-communicating with other people must get used to interacting and communicating with them. You don’t just speak, and in this major, you will learn various forms of interaction with other people.

• Update the latest news and trends

One of the things that communication science children discuss is the development of trends and news. So you have to prepare yourself to always be up-to-date on the development of trends, news, and issues being discussed. Not just to be a follower of the movement but to study the social phenomenon.

• (Preferably) Proficient in English or other foreign languages

A foreign language is an added value if you have it. Many textbook materials are also presented in English, so it has become an ordinary skill to master at least English.

5 Awesome Career Prospects for Communication Studies Apart from PR

Interest in majoring in communication science can increase the ability to work opportunities in media, industry, and technology. In Indonesia, job opportunities for communication science majors include Broadcasting, media analysis, and public relations (PR). In addition, this department has the opportunity to work in media such as content creators, copywriters, YouTubers, videographers, screenwriters, and TV producers. Summarized from thebalancecareers.com, here are the five best job prospects based on ability and expertise for communication science majors:

• Social Media Manager 

Along with the development of social media, communication science graduates are considered capable and have the skills needed to become social media managers. Social media managers must have good writing skills to attract users on social media such as Facebook, LinkedIn, and Twitter. In addition, this job requires persuasion and presentation skills to convey plans to staff, colleagues and customers.

• Media Planner (Media Planning)

Television/radio, websites, and magazine and newspaper articles are in dire need of this position. Media planners can understand and analyze consumer tendencies to click, view, read, and listen to programs, articles, or events. In addition, this job requires the ability to synergize the media and advertising campaigns. Media planners need presentation and writing skills to pass on to colleagues and advertising executives, and of course, those are already studied in communications science.

• Business analyst

Before marketing, the business owner will conduct research and analysis so that the product can be effectively sold to the right market. A business analyst is tasked with conducting market analysis, measuring product effectiveness, and monitoring data metrics according to business needs. Jobs in this field can also be job prospects in communication science. By conducting this analysis, the job prospects of this one communication science can help producer companies increase profits and consumer satisfaction.

• Human Resource Development (HRD)

Not only psychology graduates can have a career in HRD. This job prospect is very likely to be taken by a communication science graduate because in the sciences studied, this department also examines human interaction and its relationship with organizations. According to The Balances Careers, this HR job is responsible for the primary communication-intensive function within the organization. If the position is staff, then generally assigned to direct new employees, develop training programs, communicate policies to the team, and create employee newsletters.

• Program director

The program director becomes a communication science job prospect whose career levels are filled by experienced people. They are specialists who have an essential role in leading television or radio programs, whether broadcast live or not. The program director is also tasked with making innovations and designing new events when the company requires it. To become a program director, a communication science graduate must have sufficient experience in Broadcasting and production.

Well, that explains the Communication Studies and its promising job prospects. For those who want to be part of a communication science major, you need to strengthen your public speaking, analytical, and open-minded skills with the latest trends and news.

Now and then, Information Communication Studies is in great demand and much sought after by companies. It’s a dog-eat-dog competition! 

You can learn more about Communication Studies at Universitas Multimedia Nusantara through the UMN official website. You can choose the online registration procedure according to your preferences. Come on, register now and start your career with UMN!

Source:

• UMN official website
• thebalancecareer
• brainacademy