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UMN Visual Communication Design Guest Lecture with Ovita Pattari, UMN Visual Communication Design Alumnus (Doc. UMN)
Tangerang, (March 25, 2026) — The Visual Communication Design (VCD) Program at UMN held a guest lecture with Ovita Pattari, a 2015 graduate of UMN’s VCD program. During this session, Ovita shared her experiences and insights as a creative industry professional in a guest lecture titled “The Art of Touching People’s Hearts.”
Ovita Pattari is one of UMN’s alumni who has been pursuing a career in the creative industry since 2017. Ovita has been actively involved in various projects, ranging from One Piece to Extraction 2, and has worked at Hakuhodo, Leo Burnett, Goodstuph, Grow in Asia, and other agencies. She has also frequently participated in competitions such as Citra Pariwara and won a Gold Young Lions Indonesia award at the Cannes Lions Festival. This guest lecture provided UMN students with valuable insights into the creative industry.
“We need to first understand what Visual Communication Design is; the core of it is communication, with design at its heart. In combining design and communication, we must know what we aim to achieve through our work. In my opinion, the most important aspect of conveying communication strategically is touching people’s hearts,” Ovita explained.
During this session, Ovita emphasized one of the most important aspects in the world of visual communication: campaign strategy planning. In brief, Ovita outlined the basics of a campaign and its functions, as well as its impact, brand image building, and personal branding.
“In my view, a campaign is more than just that—it’s about how we create something that touches people’s hearts. I believe a campaign that touches the heart can inspire the targeted audience to take actions aligned with our goals—and do so willingly,” Ovita stressed.
Ovita also explained the campaign formula she has developed and implemented throughout her career in the creative industry. This begins with the first stage of clearly defining the specific goals and objectives expected from the campaign, identifying the challenges faced, and seeking insights that can serve as solutions.
Presentation and discussion session with students and Ovita (Doc. UMN)
“Another formula I always use is the question ‘what if?’, and this can only be done by humans who use their imagination and make assumptions, understanding each insight through questions that can answer ‘what if?’,” she explained
It doesn’t stop there; for Ovita, even after all the campaign formulas are identified, a big idea is still needed to solve the problem and serve as the key to achieving the goal. According to Ovita, the more unique an idea is, the more attention it will receive from both the public and the media.
“Lastly, and most importantly, is the amplification of the campaign itself. This amplification is likened to a beautiful house—but how do you get people to come in and see it? Of course, there are many things we can do, such as media coverage and collaborations with the media,” Ovita explained.
Ovita has also implemented this campaign formula in several of her projects, ranging from “Granny Scolds Chris Hemsworth” in the Netflix film Extraction 2 campaign, the “All Aboard The Going Merry” event activation in the Netflix One Piece Season 1 series campaign, “The Devil Fruit Review: Gomu-Gomu Fruit” in the Netflix One Piece Season 1 campaign, and various other campaigns.
“In my opinion, for those of you who are still learning, you can learn from the simple things around you—from people’s habits, current trends—and through this analysis, you can gain a lot of new knowledge. But what’s most important is creating work from the heart, to touch others’ hearts and, of course, to create work that has a positive impact,” Ovita concluded.
By Rachel Tiffany | UMN News Service
English translation by Levina Chrestella Theodora
Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara.
