Dr. Kristina Nurhayati, M.I.Kom
June 23, 2025Dr. Henilia Yulita SE.,MM.,M.I.Kom
| Study Program | Strategic Communication |
| Faculty | Communication Science |
| Educational Background |
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| Expertise | Marketing Communication, Quantitative Research, and Tourism Marketing |
| Title | Lecturer |
Henilia Yulita earned her Bachelor’s degree in Management from Atma Jaya Catholic University in 2001. She completed her Master of Management program at Bunda Mulia University in 2013 and later pursued a second Master’s degree in Communication Science at the same university, graduating in 2018. In 2023, she obtained her Doctorate in Communication Science from the Graduate School of Sahid University, Jakarta. Henilia has been a multiple recipient of research grants awarded by the Ministry of Research and Technology of the Republic of Indonesia (Kemenristek Dikti), with publications in nationally accredited journals (SINTA 1–6) as well as internationally indexed Scopus journals. She also serves as a peer reviewer for several international Scopus-indexed journals. Currently, Henilia is a full-time faculty member in the Communication Science Program at Universitas Multimedia Nusantara.
- Christian, M., Yulita, H., Gularso, K., Wibowo, S., & Sunarno, S. (2024). Exploring Food Hygiene Literacy in Small Business Food Catering in Indonesia: An Effort to Maximize Business Added Value.
- Christian, M., Yulita, H., Gularso, K., Muzammil, O.M., Wibowo, S., Sunarno, S., Sugiyanto, L.B., & Leonardo, M.C. (2024). Proposing Food Safety Standard Operational Procedures to Determine the Value-Based Selling of Salted Fish for Small Business Sustainability: Evidence from Indonesia.
- Christian, M., Yulita, H., Sugiyanto, L.B., Sunarno, S., Leonardo, M.C., & Tommy. (2024). Dynamics of User Behavior and Business Sustainability of Cellular SIM Card Services in Indonesia: Among the Determinants of Satisfaction and Switching Intentions.
- Christian, M., Rembulan, G.D., Sugiyanto, L.B., Yulita, H., Sunarno, S., & Leonardo, M.C. (2024). SWOT Analysis for Small-Scale Business Sustainability: Proposing a Digital Marketing Approach for a Flower Market Center in Indonesia.
- Christian, M., Gularso, K., Yulita, H., Muzammil, O.M., Manurung, S., & Wibowo, S. (2024). Implementation of Logistics Super App: Impact on Technostress Creators, Employee Engagement, and Generational Roles.
- Christian, M. (2024). Gamification in the Marketplace for Gen Z: Determinants Using Gamified Learning Theory.
- Surianto, S., Yulita, H., Wijaya, B., & Ibrahim, A.A. (2024). Social Media Marketing and Product Quality on Purchase Intention of All-You-Can-Eat Restaurant.
- Kherin, K., Yulita, H., & Andi, V.R. (2024). Pengaruh Pemasaran Media Sosial Terhadap Respon Konsumen Dengan Ekuitas Merek Sebagai Variabel Mediasi (Studi pada Pengikut Indihome di Media Sosial Instagram).
- Kartikasari, M.K.T.R., & Yulita, H. (2024). Implementasi Komunikasi Interpersonal Efektif (REACH) dalam Pembentukan Karakter Anak Usia Dini.
- Christian, M., Yulita, H., Gularso, K., Melati, R., Wibowo, S., & Sunarno, S. (2025). Post-COVID-19 E-Healthcare Application Usage and Recommendations for Young Groups in Indonesia.
- Christian, M., Gularso, K., Yulita, H., & Sunarno, S. (2025). The Impact of Online Reviews on Smartphone Sub-Brand Purchase Intentions for Gen Z in Indonesia.
- Christian, M., Yulita, H., Gularso, K., & Sunarno, S. (2025). Applying UTAUT2 Model Elements to Social Media Advertising Features and Purchasing Intentions: An Empirical Study of Young TikTok Users in Indonesia.
